7 Reasons Why You Need To Make Friends At Work
Dan Schawbel is the leading personal branding skilful for young professionals. Read full profile
People you lot know or have never met yet are googl'ing you lot. Let's face it, you lot're even google'ing yourself! At the end of 2007, the Pew Internet Research Squad found that 47% of people search for information about themselves online (Cocky-Googling), which was more than double v years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but information technology's really a expert practice to see what results come upwards for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they desire to acquire more about you. Hiring managers want to see if yous have a clean record in Google, which is your permanent record because every move yous make (yeah fifty-fifty a weblog annotate) is stored there forever. Before I went on a second appointment once, the girl Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't take happened. Try doing it correct now and see what yous get.
There is no hiding from Google!
Google keeps track of just about everything you do on the internet. It patrols and captures your online behavior, such as when y'all mail on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content y'all create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children's children will be able to find out everything well-nigh yous when they grow older. "Mom, wait what I merely institute out virtually Dad in Google." Your personal brand tin't hide from Google. At that place is one major exception to this though.
Common names
If your proper noun is common, such equally Mike Smith, then information technology will exist very hard to own your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may exist achievable, if you either go very famous or work extremely hard at building content each and every mean solar day for your entire life. At the historic period of sixty you might notice out that Google changed their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your name in order to rank high. I typically recommend you utilize your centre proper name or a nickname in this example. The worst case scenario is that y'all change your name completely ;).
Glory names
Celebrities are very fortunate considering they go mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures nigh them. These sources rank extremely loftier in Google. We're talking Google PageRank's of eight and higher! Your weblog posts nigh these celebrities volition never finish up on the top twenty results for their name unless you lot are Perez Hilton. If your name is the same every bit a celebrities, y'all are in large trouble. Try searching for Christina Aquilera (21 meg results), Britney Spears (88 1000000), Lil Wayne (40 1000000) and other major celebrities. Personally, I don't accept whatsoever friends with these names, but fifty-fifty with C-level celebrities, y'all don't stand a run a risk. If you are stuck with a celebrity name, I suggest that you lot build your brand effectually an expanse of your expertise or interest and connect it to your make name.
Unique names
While growing up, you might take been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, right now y'all get to express mirth at everyone else! With a distinct proper name, you are able to easily dispense the results for your name on search engines. When you get to your high school reunion and see your friends, yous'll go the final express joy considering you can be visible and command perceptions, while they merely cannot. When you Google your name, whether you have results that reflect your brand, you lot'll see how hard it will exist to rank loftier for it or not. Depending on the contest, it may take you lot a few days or a few months. Over time, if yous work very hard, you'll own the top ten results for your proper noun.
In my next postal service, I'll talk about what you can do to gain control over your Google results and allow your personal brand smooth through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/7-reasons-why-you-need-make-friends-work.html
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